Chang'e

The Moon Goddess

Inspired by Chang’e (嫦娥), the Chinese goddess of the Moon, these wine label designs blend myth, symbolism, and cultural references. The designs capture lunar phases as a metaphor for change, while red spider lilies—known for their mysticism—symbolise both the red wine and its poetic nature. Each year’s edition is linked to the corresponding Chinese zodiac.

你有故事，我有酒，你我可以聊一宿
you’ve got the stories and I’ve got the wine, we can chat for a whole night