Domaine Amateurs

A captivating project that brought together three families of friends united by their love of nature, wine, and the Beaujolais region.

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This freelance commission involved creating new wine labels and refreshing the overall concept. The design reflects the natural essence of the wine, with 'Biodiversity' illustrated through the various plants found across the vineyard parcels. 'Rouge de Granite' pays homage to the distinctive granite stones embedded in the land.

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One of the key design challenges was crafting a label that wrapped entirely around the bottle—rather than following the traditional front-and-back format. The illustration was carefully developed to remain cohesive as it wrapped, while subtly referencing the cuckoo bird, a symbol tied to the wine’s identity.