Ampelo

The Seven Sins

A bold and evocative concept featuring a collection of seven wines, each representing one of the seven deadly sins. Every label is paired with a grape variety and vinification method that reflects the sin’s associated mood or sensory experience. This series is about indulgence, temptation, and the emotional language of wine.

Ampelo – A Myth Reimagined

Named after Ampelos, a figure from Greek mythology beloved by Dionysus, this project explores the symbolic origin of wine. The name, derived from Vitis Vinifera, offers subtle nods to heritage and mythology without being overt. The design reflects the youthful spirit of the wine while preserving a sense of timelessness and narrative depth.